Alain Fabius, respected equine pediatrist, asked me to improve his self-promotion capabilities with a fresh brand and a modern website. I started with a unique logo, which set the tone for the 100% custom theme I then developed for fabfarrier.com. The handmade development of the website facilitates an administrative experience for Alain that is simple and intuitive, extending the capabilities of Wordpress with customized content areas rather than bulky, error-prone plugins. The streamlined simplicity of the back-end supports an elegantly designed, meticulously responsive front-end experience for the visitor. It faithfully communicates the Fab Farrier brand and invites the visitor to engage through social media.